A shocking way to keep trim: Wristband uses shock therapy to keep wearers from overeating and help develop good habits(Foto)

A shocking way to keep trim: Wristband uses shock therapy to keep wearers from overeating and help develop good habits

An American company has created a wristband that uses a form of shock therapy to encourage the development of good habits. 

It is called Pavlok. 

The product is branded as a 'personal coach on your wrist' and can even be used to help stop overeating. 

Pavlok is worn as a wristband and can be activated manually or automatically. The idea behind the shocking invention is that the two milliampere shock will condition wearers to develop and stick to good habits by associating the bad habits with the uncomfortable yet effective shock.

ound familiar?

Pavlok creator Maneesh Sethi was inspired to create the rubber wristband by Pavlov's famous classical conditioning experiment where dogs were trained to expect food each time they heard a bell ring.

'By adding a shock while you eat, you train your lizard brain to associate the act of eating (or the type of food) with the shock—and it can effectively limit the drive for mindless eating that you normally have,' Sethi told The Dot.