The stars descended on London's O2 arena on Wednesday night for the highly-anticipated BRIT Awards 2015 - but it was a battle of wardrobes between pop princesses Rita Ora and Ellie Goulding who opted for floor-length numbers but with differing results.
Rita, 24, dazzled in a plunging sequinned Zuhair Murad gown which flashed a serious amount of cleavage. The elegant number, which had a sweeping train looked incredible, offset against her platinum blonde slicked back Pixie crop.
The stunner, who was nominated for Best Video Of The Year, but sadly lost out to One Direction, gave her look a dramatic flourish with emphasised eyebrows and smoky eyes, topping off her look with a nude lipstick.